Story Selling: How to Develop, Market, and Pitch Your Film & TV Projects


“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.” —Sun Tzu, The Art of War

Pitching is an art form that brings together content and communication channels. Regardless of what you’re pitching… where, when and to whom… the principles are universal. It’s how you pitch that matters—and there are countless strategies that combine elements in different combinations.

This book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.


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Meet The Author

Heather Hale is a film and TV director, screenwriter, producer, author, consultant and speaker.

She directed, produced and co-wrote Absolute Killers (2011), wrote, The Courage to Love (2000) and 50 hours of syndicated television that won a couple of Emmys, Ace and Telly Awards, as well as numerous commercials, infomercials and industrials.

Heather speaks and consults around the world, customizing retreats and workshops and is always writing, producing, directing and seeking equity investors and co-production partners for collaborative film and television projects. Visit: