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ISBN: 978-1615933303
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The Executive Chair: A Writer’s Guide to TV Series Development

by: Kelly Edwards

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To make compelling television, our industry depends on enthusiastic new voices with fresh ideas. While there are plenty of books about the mechanics of writing, this is the first time an insider has detailed the invaluable TV executive perspective. As key pieces of the entertainment puzzle, executives hold institutional wisdom that seldom gets disseminated outside network walls. The Executive Chair breaks down the business from the gatekeeper’s point of view, illuminating the creative process used by those who ultimately make the decisions. Whether developing a project for the entertainment marketplace or merely probing the executive mindset, The Executive Chair dispels myths about the creative process and takes the reader through the development of a pilot script.

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Meet the Author
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As HBO and WarnerMedia’s SVP of Talent Development for seven years, Kelly Edwards oversaw all of the emerging artists programs for HBO, HBOMax, and Turner, both domestic and abroad. Edwards’s career spans both television and film, having served as a key corporate diversity executive at Comcast/NBCUniversal and a creative executive for both film director Garry Marshall and producer Laura Ziskin. After moving to television, she spent six years as a senior executive at Fox, where she developed Living Single, Clueless, and The Wild Thornberrys. As SVP of Comedy Development at UPN, she developed Girlfriends, The Parkers, and Malcolm in the Middle. Edwards also produced the movie of the week A Christmas Detour for Hallmark, and the one-hour drama series Sex, Love, and Secrets. She holds a BA in Theater from Vassar and an MFA in Screenwriting from Emerson. Edwards has served on the Annenberg Inclusion Board, the UNCF Leadership Council, the ATAS Diversity committee, as a Trustee for NALIP, and is a 2019 Sundance Episodic Lab fellow.
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About This Book
Overview

To make compelling television, our industry depends on enthusiastic new voices with fresh ideas. While there are plenty of books about the mechanics of writing, this is the first time an insider has detailed the invaluable TV executive perspective. As key pieces of the entertainment puzzle, executives hold institutional wisdom that seldom gets disseminated outside network walls. The Executive Chair breaks down the business from the gatekeeper’s point of view, illuminating the creative process used by those who ultimately make the decisions. Whether developing a project for the entertainment marketplace or merely probing the executive mindset, The Executive Chair dispels myths about the creative process and takes the reader through the development of a pilot script.

Details

ISBN: 978-1615933303
Publisher: Michael Wiese Productions
Publish Date: 11 October 2021
Page Count: 160

“The Executive Chair: A Writer’s Guide to TV Series Development”

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