Immersive Storytelling for Real and Imagined Worlds: A Writer’s Guide

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Welcome to the new world of immersive storytelling.


What gets your heart rate going more: reading a story about dinosaurs, or being chased by one?

The emerging discipline of immersive storytelling recognizes the power of creative works that put the viewer at the center of the action. In Immersive Storytelling, theme park designer Margaret Kerrison shares tips and tricks for writers on teams tasked with bringing a narrative to life. How do you take an idea from inspiration to manifestation? How do you move from telling a story to creating a world?

In this richly illustrated book—the first of its kind written specifically for writers—Kerrison lays out the craft of immersive storytelling. She uses case studies to show what works, and highlights the essential role of the writer on a complex creative team.

Ready to take the kernel of an idea and turn it into a full-fledged experience? This book gives you the blueprint.



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Meet The Author

Born in Indonesia and raised in Singapore, Margaret received her Master of Fine Arts degree in Screenwriting from the University of Southern California School of Cinematic Arts.

Her career spans 14 years of experience in television, film, digital media, games, brand storytelling, location-based entertainment, and immersive experiences. She has worked as a Story Lead, Story Consultant, and Writer for multiple projects around the world, including Star Wars: Galaxy’s Edge, Star Wars: Launch Bay, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, and the NASA Kennedy Space Center Visitor Complex’s Journey to Mars: Explorers Wanted.

She was a Disney Imagineer from 2014-2021. She is currently a Sr. Experiential Creative Lead for Airbnb.